Rescue U
A conceptual food-ordering application to reduce food waste and benefit college students in Hawaii.
End to end mobile application
User Research
Methodology
I conducted two different ways including user interviews and competitive analysis. My focus was on individuals living in Hawaii and gaining insights into their attitudes toward food waste. Additionally, I explored the relationship between food waste and grocery shopping practices among this population.
Age between 22 to 23 years old
Conducted in person
"It is difficult to shop for one person meal, so I always waste my food."
Competitive Analysis
Key Insights
My research revealed that individuals living alone in Hawaii often struggle to purchase appropriate amounts of groceries, resulting in wasted food. Many expressed difficulties in finding appropriately sized food items at stores and restaurants, leading to overbuying and eventual waste. Participants also mentioned that an app that encourages them to reduce food waste would be motivating and beneficial to their shopping habits.
User Persona
UI Design Kit
Solutions
How might we help Noa and Isabella to motivate constantly to use the application?
How might we create an efficient way that users can find cheaper deal foods?
Flows
User Flows
Open here.
Task Flows
Open here.
Usability Testing ・ Improvements
Age between 22 to 23 years old
Conducted in-person
After conducting the usability test, I discovered that while the users were able to complete the tasks, they faced difficulty in reading certain titles displayed on the screen.
Users did not notice the error notification, so I edited the style and added the icon to make it look more consistent.
The title section proved to be a source of confusion for users who experienced difficulty distinguishing between meal kits and non-meal kit products. Consequently, I undertook a redesign of the color scheme, to enhance the visibility and prominence of the meal kit items.
Next Steps
My next step would be to conduct further testing and continue with iterative improvements. Additionally, I would seek to delve deeper into the business aspects of the project, in order to generate additional ideas and insights that can enhance its effectiveness and overall success.
Learnings
During the course of this project, albeit within a relatively brief timeframe, I was able to enhance my proficiency in using various design tools, as well as develop a more efficient approach to conceptualizing and implementing various app functions.
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