See the Website

My Role

User research, Experience and interface design, Web design

Tools

Figma, Framer, Qualtrics, paper, pen

Timeline

100hrs

Type

Responsive web design

Background

Te Nii island resort is a resort hotel which will be located on Kiritimati island, Kiribati. It is a start-up resort business, and about to launch in the next few years.

The problem

Te Nii island resort still did not have its own website and needed a responsive website that represents its business and also the rich culture of Kiribati. So that, Te Nii island resort will be able to build a better trustworthy from the future customers.

Background

Te Nii island resort is a resort hotel which will be located on Kiritimati island, Kiribati. It is a start-up resort business, and about to launch in the next few years.

The problem

Background

Te Nii island resort is a resort hotel which will be located on Kiritimati island, Kiribati. It is a start-up resort business, and about to launch in the next few years.

The problem

Creating a responsive website that has a simple and efficient booking flow, that is SEO friendly, can make a trustworthy website. That would connect to bring more customers to the resortc.

Information from Te Nii

About the Market

Kiribati island tourism increase: 283%+

Pacific islands and slight state tourism increase: 41%＋

(2009-2019) source-https://data.worldbank.org/

About the target customer

Travelers from North America and Australia

70%: Couples, Honeymoons, Anniversary, 30%: Family vacations

(2009-2019) source-https://data.worldbank.org/

About Te Nii Resort

Anticipating $300.00 to $500.00 per a night to stay

The first luxury resort at Christmas island is where can enjoy the rich nature of Kiribati through lagoon activities, spas, etc.

User Research

Goals

01 Understand how the target audiences like to interact with travel websites.

02 Understand how the target audiences like to book a room at a hotel or resort.

03 Understand how the target audiences like to learn about the hotel or resort and the culture.

Methodology

I conducted three different ways including user interviews, survey, and competitive analysis. Specifically, I focused on individuals who are capable of affording a stay at Te Nii island resort, and sought their input on preferred ways of traveling to new destinations.

User interviews

Conducted at Turtle Bay resort (Average stay per a nigh: $493+)

5 participants

Age between 31 to 69 years old

Participants can afford a hotel or resort room for $250+ per a night

Conducted via in-person, and Google meet

"All-inclusive plan or if I can pay for everything at once, that would save my time even if it costs a little more"

"Too many complicated flows interrupt me to continue stay on the booking process"

"Knowing about the basic cultures of the area is interesting and important but I don't need too details"

Suerveys

48 participants

Age between ~19 to 69+ years old

Conducted through Qualtrics

Preference of booking activities ahead

Preference of booking restaurants ahead

Competitive Analysis

Key Insights

My research revealed that the individuals I targeted prefer to make a single payment at the time of booking their stay. In the vicinity of where Te Nii island will be constructed, there are currently no resort hotels offering efficient reservation services. As such, developing a high-quality website with a user-friendly reservation system could provide a competitive advantage over other market players.

User Persona

Feature Prioritization Matrix

Solutions

How might we solve Emily's problems?

How might we create a website that users can make sure everything is organized and the resort has everything users need?

Users need to have a clear and simple booking process because the complicated process makes them confused and they feel it is time consuming.

How might we create a website that has clear and simple booking process?

Users need easy access to cancellation/date change because their schedule is sometime unpredictable.

How might we create a website that has easy access to cancellation/date change?

Users need to find if there is a wedding package plan that attract them.

How might we display the wedding package plan that can lead the user to make a reservation?

Ideation

Building Structure

This site map shows the structure of the website informed by CEO's opinions, user research, and ideation's insights.

Crazy8's brainstorming

A fast sketching exercise that challenges to sketch eight distinct ideas in eight minutes.

Building Structure

This site map shows the structure of the website informed by CEO's opinions, user research, and ideation's insights.

Flows

User Flows

Open here.

Task Flows

Open here.

Building User Interface

See the Website

Usability Testing

During the usability test, three tasks were presented to the participants based on the user flows, and all three were successfully completed. However, the feedback provided by the participants suggested that older individuals may encounter challenges while attempting to book a room.

During the usability test, three tasks were presented to the participants based on the user flows, and all three were successfully completed. However, the feedback provided by the participants suggested that older individuals may encounter challenges while attempting to book a room.

Iteration

Added floating "book now" CTA on the all page, so that people will quickly move to the booking flow. There was one concern that the booking system was not the most efficient one, and people would move to book flow before they learned about the resort. However, I figured that it is more important to have the easiest access to the booking flow.

Next Step

This time, due to the limitation in building a web system, I could not create the most efficient booking system, so I would like to collaborate with an engineer to build a booking system.

Improve the website's pictures after Te Nii got their building built and get their own pictures and videos.

Conduct usability testing with targeted customer ages